The once-obscure world of automotive microchips will never be the same again. ... Consulting firm AlixPartners said Thursday that the chip shortage would likely cost the industry $210 billion in. precis petite new in 2021. 11. 26. · Moreover, the chip shortage created difficulties for automotive manufacturers when they could not resume normal manufacturing due to a sudden shortage of semiconductor chips.Automobile manufacturers, in particular, cancelled orders, while chip manufacturers shifted their focus to consumer products in an attempt to meet the pandemic’s.